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Do A4 and don't care about inches.Every printer can print this size and many printing services offer books about 20x27cm.
And don't ever try 8x10 inches because there are neither papers nor frames in this size.My first bad experience with this format was 3years ago when I brought a costume picture from a theme park.The picture had a beautiful passepartout frame printed in the US and of course it was 8x10.It was quite impossible to find a wooden frame that fits the darn thing.A few months later,I started to digiscrap and was stupid enough to do it in 8X10 because I was told it was standard for rectangle digiscrap layouts.After some frustrating attempts to get them printed properly,I switched to square format and I'm completely satisfied with it.Fotobuch.de does awesome square books and they ship outside of Germany.
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