Patti.

For me it's all trial and error. Fontwork is always the part of layout I spend most time on. I can spend litereally hours on some lo's and minutes on others finding the perfect font. I've been known to try every single font and my computer and not be happy with the result. Some of my tips for adding interest to fonts:

Use more than one font and make sure that they'e contrasting fonts ie a handwriting font and a print type font.

Add spaces between letters, or alternatively put each letter on a different layer and bunch them up.

Use colour, shadows, opacity and other layer styles or filters to add dimension.

Overlap the fonts, rotate them, flip them, add a reflection or invisible mirror

Incorporate dingbats into your fontwork. ie with the word love you could replace the o with a heart, or put the heart inside the O. I think I saw Gina do this.

Use wordplay. By this I mean take a word to pieces and substitiute. Use words for numerals and vice versa
For example
Dellacate =Delicate
Sk8ter= skater (Shelleyrae)
Blueberry Fields Forella = Beatles song

Use the letters in one word to make another a bit like a crossword puzzle

Use varying sizes of text. Make words extra big or small

Finally my best tip is to match the font colour with your layout by using your colour picker. I think this can make the biggest impact. For me anyway.

Remember it's all personal choice and it's what you like. Get creative and remember there aren't any rules to this!

Hopr this helps,

Anna